Ojalá (pronounced oh-ha-lah) is a very common Spanish word. It derives from the Arabic language expression “insh’Allah” meaning ‘God willing’ or ‘if God wills’. You can hear the word countless times in any spanish conversation. It appears in many songs and poems. I don’t think there is a perfect English translation for the word but I would translate it by meaning ‘I hope’, ‘I wish’, or ‘Hopefully’.
I borrowed 'Ojalá to represent my work/studio with its meaning in mind. I wish to present work that becomes ‘common’ just like ‘Ojalá’. Creations that hopefully will get used in everyday life. Pieces that hopefully will make people happy. And, God willing, guide everyone closer to a Zen lifestyle.
This sounds cliché but I think art is all about the journey, and not only about a finished product. One doesn’t need to be an ‘Artist’ to live an artistic life. In fact, I don’t consider myself an artist. But I do put all my effort in anything I create. I pour my soul into my work, I wish [Ojalá] a little of my soul stays with my work.
Oh, I almost forgot to mention something important, I chose ‘Ojalá’ also because it sounds good in Spanish and English.